Contact Us

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520 West 110th Street
New York, NY, 10025
United States


Our Products

The DubLife Co. is a clothing line started by D.U.B. by Boc. The DubLife Co. has one motive: To bring street-wear fashion to Africa and bring African Street wear to the rest of the world.

Inspired by Culture


Our main purpose behind the blending of different styles of fashion into what we now call "AfroUrban" streetwear, was simply inspired by getting our friends from different different parts of the world to interact with our African culture. We want the world to see the beauty embedded with in our ever struggling continent. We want to be the voice of Africa on the backs of every White, Black, Asian and Indian kid. 


Earth-Friendly Practices



Stellar Culture and Products


Giving Back